The website features a happy toddler sucking on the breast milk pop with an explanation for the less-than-traditional candy flavor: “We felt it was our responsibility to find out just what this flavor was that could turn a screaming, furious infant into a placid, contented one.”
The lollipops are a soft beige color, but there is no actual breast milk in the recipe.
“Can you imagine armies of pumping mothers?” Lollyphile founder Jason Darling said Tuesday in an interview with The Times.
“Managing that would be a logistical nightmare,” he joked.
Darling tried breast milk from four of his friends who were new mothers. He and his flavor specialists then got to work developing the flavor.
“One of my friends had a preemie — it was seven months — and she had higher levels of colostrum, which made it sweeter, blue and thicker,” Darling said. “It all kind of tastes sort of like almond milk, but sweeter.”
Despite the “milk” flavor, all of the Lollyphile lollipops are vegan, with candies made of differing quantities of sugar, corn syrup and other natural flavors. Darling said the breast milk lollipops are mostly sugar.
For $10, you can get four breast milk pops, a dozen for $24 and a case of 36 for $58.
“We just released them last night,” Darling said, “and we’ve already sold a few thousand dollars worth.”